Adidas Originals - Latin America campaign
PHOTOGRAPHY, DEVELOPMENT & CREATIVE DIRECTION
Photography, development, and creative direction for an Adidas Originals campaign across Latin America, shaping the visual identity for the region through a bold and contemporary approach.
The campaign was rolled out in Argentina, Brazil, Colombia, Mexico, Paraguay, Uruguay, and Panama, spanning graphic campaigns, large-scale outdoor advertising, and retail activations.
The visual language focused on translating the spirit of Adidas Originals into a context rooted in Latin American energy blending street culture, movement, and attitude with a clean and impactful aesthetic designed to exist both in public space and commercial environments.
The project was deployed across print, outdoor media, points of sale, retail stores, and large-scale billboards throughout the region.
Adidas Originals - Latin America campaign
PHOTOGRAPHY, DEVELOPMENT & CREATIVE DIRECTION
Photography, development, and creative direction for an Adidas Originals campaign across Latin America, shaping the visual identity for the region through a bold and contemporary approach.
The campaign was rolled out in Argentina, Brazil, Colombia, Mexico, Paraguay, Uruguay, and Panama, spanning graphic campaigns, large-scale outdoor advertising, and retail activations.
The visual language focused on translating the spirit of Adidas Originals into a context rooted in Latin American energy blending street culture, movement, and attitude with a clean and impactful aesthetic designed to exist both in public space and commercial environments.
The project was deployed across print, outdoor media, points of sale, retail stores, and large-scale billboards throughout the region.